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account planning account planning brings the consumer into the process of developing advertising planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction [clarification needed] across munications across advertising and marketing channels strategic account plan template four quadrant go to a strategic account plan template will enable sales management and account executives to design develop and execute a cohesive and integrated sales plan that will facilitate the winning of new business increase market share and the expansion into existing accounts expand share of wallet the sample account planning template revegy inc sample account planning template developed by revegy inc the essential ponents of a highly effective account plan i customer landscape • relationship map facilitating strategic planning consultants development how to always produce relevant realistic and flexible strategic plans this self paced series conveys the core knowledge and skills needed to successfully facilitate strategic planning for any purpose in any type of organization 13 strategic planning models to consider for strategic planning drive strategy execution across your organization for reporting results create elegant reports to enable decision making